01 Apr 2022The majority of SMEs in the UK do not understand how 'carbon jargon' applies to their businesses, according to research by the British Business Bank (BBB). The survey found that more than half of senior decision makers in small businesses believe the language, terminology and information around carbon emissions reduction is 'overcomplex'. Over three in five say they would find more information and advice about taking action to measure and reduce their business's carbon emissions helpful. Shanika Amarasekara, Chief Impact Officer at the BBB, said: 'Smaller businesses are far too often put off by the overcomplex 'carbon jargon' that comes with reducing emissions. By helping decipher some of the terminology around decarbonisation the BBB hopes to show smaller businesses that simple, incremental changes, such as switching off equipment when not in use can make a difference in their net zero transition. 'This will become an increasingly important businesses requirement. Given that many consumers now consider sustainability when they make a purchase, by becoming greener, smaller businesses can enhance their competitive edge and expand their customer base.'